Jake’s Finer Foods Feeds the Need with Delicious Brownies

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Houston’s Locally-Owned Broadline Food Distributor
Teams Up with Kids’ Meals, Inc. to End Childhood Hunger in Texas

Houston, Texas, May 5, 2023 – Third generation, locally-owned and operated Jake’s Finer Foods is giving back to the community by helping end childhood hunger in Texas. Their new initiative “Brownies & Brown Bags” offers restauranteurs the opportunity to provide guests free brownies in exchange for coloring a brown lunch bag that will ultimately deliver a meal to a child in need in the greater Houston area.

Jake’s is offering free brownies to all their customers who want to share the sweet treat with diners and make an impact in a child’s daily life. Guests of all ages are encouraged to color fun and uplifting pictures or notes on the brown bags which will then make their way to Kids’ Meals Inc., an organization that provides free, healthy meals to pre-school-aged children throughout Harris and Montgomery counties.

Jake’s is partnering with Kids’ Meals and other groups to achieve their goal of providing at least 500,000 meals to food-insecure children in Texas over the next three years using their resources of team members and food supplies. Jake’s is well on their way to meeting the goal of their Feed The Need campaign, hitting the 100,000 milestone in just a matter of months.

“As part of Jake’s commitment to A Higher Standard of Service™, we want to not only serve our customers but our community as well,” said Kevin Ullrich, Chief Executive Officer. “We recognize childhood hunger is a crisis and we are passionate about being part of the solution.”

Jake’s believes that feeding the future of Texas will result in a better tomorrow for all families. And for the faith-driven organization, feeding children is about more than just food.

Grandson to Jake’s founder Kervin “Jake” Jacob, President Michael Bench says, “We believe that feeding the body and the spirit of today’s children creates flourishing communities for tomorrow. We don’t just want to feed their bodies; we want to nourish their soul and share the love of Jesus Christ with them.”

The “Brownies & Brown Bags” initiative brings a meaningful experience to restaurant guests by creating awareness of a problem in their own backyard—offering a chance to help one of our most vulnerable neighbors, all the while enjoying a tasty treat.

To learn more about Jake’s Feed The Need campaign or to request additional information, visit www.feedtheneedtx.com


Jake’s Finer Foods is a family-owned, Houston-based broadline distributor delivering quality products, exceptional service and creative solutions to foodservice providers throughout Texas and Louisiana since 1946. Jake’s services a wide range of industry segments, including independent restaurant operators, multi-unit chains, K-12 schools, retail grocery, daycares, caterers, and corporate cafeterias. Its complete line of product offerings also includes fresh-cut, premium meats from Gourmet Ranch, Jake’s exclusive custom butcher shop.

Natalie Garrett
VP of Marketing


Since 2006, Kids’ Meals has been making and delivering free, healthy meals directly to the homes of hungry children. Since inception, we have given more than 11.3 million free meals to food insecure children in 52 zip codes in Harris County and Montgomery County. Kids’ Meals is a first responder to children 5 and under facing debilitating hunger due to extreme poverty.

Kids’ Meals mission is to end childhood hunger by delivering free healthy meals to the doorsteps of Greater Houston’s hungriest preschool-aged children and through collaboration provide their families with resources to help end the cycle of poverty.
Kids’ Meals is the only program of its kind in the nation. What began as two delivery vans has grown into a fleet of 16 vans sharing not just food, but connection to more than 50 wrap-around service partners who help families break the poverty cycle. But it all begins with growing healthier children, which is why we are laser- focused on feeding children 5 and under who don’t have access to free school-based meals.

Harris County is home to more than 50,000 preschool-aged children living in food insecurity. Our goal is to be feeding 26,000 children per day by 2031. We believe Houston can be the first city to end childhood hunger.

Cynthia Stielow
Chief Development & Communications Officer

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